Bourbon and Beyond 2025 is a strategic initiative launched by the Kentucky Distillers’ Association (KDA) to promote the growth and prosperity of the Kentucky bourbon industry. The initiative focuses on five key areas: innovation, sustainability, workforce development, tourism, and advocacy.
The Kentucky bourbon industry is a major economic driver for the state, generating billions of dollars in revenue and supporting tens of thousands of jobs. Bourbon and Beyond 2025 aims to build on this success by investing in the future of the industry and ensuring its long-term sustainability. The initiative has already made significant progress in its five key areas, and it is poised to have a major impact on the Kentucky bourbon industry in the years to come.