Starbucks announced a major initiative to freeze prices on its most popular beverages through 2025. This move is part of the company’s broader strategy to become more affordable and accessible to customers.
The price freeze will apply to a wide range of Starbucks’ most popular drinks, including coffee, tea, and espresso beverages. It will also include some food items, such as pastries and sandwiches. Starbucks estimates that the price freeze will save customers an average of $0.50 per transaction.
