Starbucks CEO Howard Schultz made a significant announcement on January 5, 2023: the company will not raise prices in 2023. This decision comes as a surprise to many, given the rising costs of goods and services across the globe. Schultz stated that the company is committed to providing affordable options for its customers, despite the challenging economic climate.
This decision is a major benefit to Starbucks customers, who will be able to continue enjoying their favorite beverages without having to pay more. It is also a sign of the company’s commitment to its customers, and its willingness to absorb the rising costs of doing business.
