Introduced in 2023, “2025 moto” is the overarching strategic framework guiding Toyota’s operations toward 2025 and beyond. It encompasses a comprehensive set of goals, initiatives, and targets designed to transform the company’s business model, product lineup, and overall operations to meet the evolving demands of the automotive industry and the broader mobility landscape.
The “2025 moto” strategy places a strong emphasis on electrification, connectivity, and autonomous driving technologies, recognizing the increasing importance of these areas in shaping the future of transportation. Toyota aims to have electrified vehicles account for more than half of its global sales by 2025, with a significant focus on battery electric vehicles (BEVs). The company is also investing heavily in the development of advanced driver assistance systems (ADAS) and autonomous driving systems, with the goal of making them widely available across its vehicle lineup.
