The Super Bowl is one of the most watched sporting events in the world, and the halftime show is a major part of the spectacle. In recent years, the NFL has booked some of the biggest names in music to perform at the halftime show, including Lady Gaga, Beyonc, and The Weeknd. For Super Bowl 2025, the NFL is rumored to be in talks with Rihanna to headline the show.
The halftime show is a major opportunity for artists to reach a massive audience, and it can be a career-defining moment. For example, Beyonc’s performance at the 2013 Super Bowl is widely credited with helping to solidify her status as a global superstar. The halftime show can also be a platform for artists to make a statement about social or political issues. For example, The Weeknd’s performance at the 2021 Super Bowl was widely interpreted as a commentary on the Black Lives Matter movement.