Soda 2025 is a strategic initiative launched by the American Beverage Association (ABA) in 2014. Its primary objective is to reduce the beverage industry’s environmental impact by promoting sustainable practices and responsible consumption habits.
The initiative focuses on three key areas: reducing water usage, cutting greenhouse gas emissions, and increasing recycling rates. By setting ambitious goals and collaborating with stakeholders across the supply chain, Soda 2025 aims to drive meaningful change within the beverage industry.